eve computer №1 — aesthetically pleasing PC brand.
The new one had to be an example of a good sense of style in IT and don’t get outdated. Among the dozens of attempts, I’ve come up with this version, at first:
Until now, this is my favorite option. I believe it could look very different and memorable out from all other tech companies;
But the client found this logo a bit too fashion and in general wasn’t sure if it’s a right direction. So I’ve continued. That lead me to a new logo option, that was based on an extremely simple custom geometry type with a triangle in the middle that resembles to the letter V and at the same time represents a marketing idea.
Everyone immediately fell in love with the new symbol. It’s felt very techy, modern and fit with the company’s strategy.
Before the launch of a new device, we had to raise awareness. I’ve built an inspirational landing website that teases a concept of the device a little.
The cool thing about it is how the device slides out based on page scroll, but you can’t see it:
For the main product representation I wanted a picture on a completely black background that immerse with device’s bezels and creates a feeling of bezel-less display. It has to have highly saturated colours and sharp details to show the quality of the display.
I’ve used a 3D software to generate an abstract object. Small particles all around the object makes it look highly realistic. Emerald and cyan color combination creates a feeling of something futuristic and out of this place.
For better product demonstration I’ve arranged a lifestyle photo-shooting, device render angle references and render post processing.